Adobe made a huge move today to capture disgruntled Final Cut Pro users who have been disheartened by the missing features in FCPX: Any Final Cut Pro or Avid OSX Media Composer owner can "sidegrade" to Premiere Pro or Creative Suite 5.5 Production Premium and save 50% off the full or upgrade price. The deal is only good for the Mac OSX versions of the Adobe software. However, any current owner of a Mac version of Premiere Pro or Creative Suite can also take advantage of the deal.
I give the company a lot of credit for making this offer, and I suspect that a lot of FCP and Avid users will take advantage of it. Of course, those people who purchased a slightly discounted upgrade to CS5.5 from resellers over the last few weeks may not be happy that they didn't wait for Adobe, and they may want to go back to their resellers to request a refund of the difference.
The sidegrade deal is available direct from Adobe through September 30, 2011. Even non-owners of Creative Suite (or people like me, who run CS on a Windows system, plus FCP on OSX) can get CS5.5 Production Premium for OSX for well under $1,000; those who qualify for upgrade packages will pay much less. It's an offer well worth considering, in that Production Premium also includes After Effects, Flash, Photoshop, Illustrator and Audition.