comScore has released some findings from its forthcoming TabLens report on the U.S. tablet market. Here's a summary from the press release:
- Mobile phone users (ages 13+) who also use a tablet almost quadrupled
from April 2011 (4.7%) to April 2012 (16.5%).
- Smartphone users who use tablets increased from 9.7% in April 2011 to
23.6% in April 2012.
- Feature phone users who use tablets increases from 2.3% in April 2011
to 10.4% in April 2012.
- Women are slightly heavier users of tablets (50.8% vs. 49.2% for men,)
while men are slightly heavier users of smartphones (51.6% vs. 48.4% for
women.)
- Tablet users tend to be significantly older than smartphone users: The
heaviest concentration of users of both devices is between the ages of
25 and 44, but tablet users were 28% more likely to be ages 65 and over,
and 27% less likely to be ages 18 to 24.
- 56% of tablet users have an income of at least $75,000/year, compared
to 49.3% of smartphone owners.
- Tablet owners are nearly three times as likely to watch videos on
their devices as are smartphone owners--20% of smartphone users said
that they'd watched a video on their device in the month of the survey,
compared to 53% of tablet owners, and heavy video watchers were more
than three times as likely to have watched a video every day on tablets
(9.5%) than on smartphones (2.9%).
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