Showing posts with label IHS iSuppli. Show all posts
Showing posts with label IHS iSuppli. Show all posts

Wednesday, July 11, 2012

IHS iSuppli estimates Nexus 7's cost of materials is $151.75

All Things D reports that IHS iSuppli has torn down a Google Nexus 7 tablet and estimates the cost of materials for the 8GB model to be $151.75, and $159.25 for the 16GB model. That's about $30 less than the estimate released late last month by UBM Techinsights, which was made before they had a chance to tear down an actual tablet. At $151.75, IHS iSuppli believes that Google is breaking even on sales of the 8GB model ($199) and is making a nice profit on the 16GB model. Andrew Rassweiler, who runs the teardown team at IHS iSuppli, said "It’s (Google's) getting $50 more at retail for only $7.50 more in hardware cost, which sends $42.50 per unit straight to the bottom line."

The company believes that the Nexus 7 costs $18 more to build than the current Kindle Fire--which indicates that Amazon could easily release a second-generation Kindle Fire with comparable specs to the Nexus 7 at the same $199 price.
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