Wednesday, July 23, 2008

Big News: tvstrategies

For the last 18 months, I've been working with Steve Hawley at Multimedia Research Group (MRG). Steve is one of the world's leading experts on IPTV, and we teamed on a number of projects for MRG's clients. As you may know, I left MRG in June, but Steve and I have been looking for a way to continue working together. As of today, we've found it.

This morning, Steve and I announced tvstrategies, a market analysis firm focusing on IPTV. (You can find our press release here.) We're going to be launching with two series of reports: The first is called RadarScreen(TM) Reports, and they compare products and services head-to-head in seven key IPTV categories. The second series is Best Practices Reports, and they're case studies from IPTV Service Providers on how to increase revenues, improve efficiency and decrease costs.

As you can tell, we're focusing on Service Providers, which is quite a bit different than what Steve and I did at MRG, where our primary focus was on hardware and software vendors. We believe that the focus in the IPTV industry is shifting from Operators making their initial product acquisition decisions, to Operators working to maximize the revenues and profitability of their IPTV services. Our RadarScreen and Best Practices Reports will focus on helping Service Providers do what we consider their Big Three: Increase Revenues, Decrease Costs and Improve Efficiency.

I'll have a lot more to say about tvstrategies in the next days and weeks.
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