Wednesday, June 16, 2010

3D won't help Sony escape its competitors

Sony introduced a slew of 3D games at E3. Existing PlayStation 3 consoles are already 3D-compatible, but to play 3D games, you need a 3D-compatible HDTV. Sony's logic is that 3D games will drive the sales of its 3D HDTVs, thus increasing overall corporate revenues. The only problem is that Sony isn't the only player in 3D HDTVs. Next week, Vizio, one of the leaders in low-priced HDTVs, will demonstrate two 3D HDTVs at the CES line show in New York City. One model will have a 55" active 3D display with Bluetooth-enabled 3D glasses and a 480Hz refresh rate; the other model will have a 65" passive display and use simple polarized lenses for the 3D effect.

Sony's goals with its 3D initiative are to spur a new wave of consumer electronics sales, and to insulate itself from competition. It may accomplish the first goal, but it's not going to escape the competitors who are plaguing it in the HDTV and Blu-Ray markets.
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