- Companies have been building HTPCs for years, and no one has made any significant headway in the market.
- Apple TV has been on the market for several years, and it's never gotten past the "hobby" stage for Apple.
- HDTVs are almost commodity products, and it's going to be extremely difficult for Apple to make the kind of hardware margins that it targets and be price-competitive.
If the FCC mandates that cable operators switch to software-defined set-top boxes and drop CableCARD, I can easily see a next-generation Apple TV that does everything that today's set-top boxes and DVRs do, plus internet connectivity to the iTunes store and to third-party content providers. I don't believe that Apple will get into the HDTV display market.