What Hulu means when it says "We apologize for any inconvenience"

This morning at DEMO Spring, Hillcrest Labs released an interesting video browser called Kylo. Kylo includes links to many Internet video sites, including Hulu. As of yesterday, Hulu worked perfectly in Kylo, but when Hillcrest Labs tried to demonstrate it today, Hulu stopped working, in a very peculiar way. The Hulu site loaded and displayed, it could be navigated, but whenever they tried to actually play a video, they got the following message:

"Unfortunately, this video is not available on your platform. We apologize for any inconvenience."

Apparently, Hulu has confirmed that it deliberately blocked Kylo. It took them all of a few hours to decide that Kylo was a terrible threat that had to be neutralized. Perhaps Kylo was stealing Hulu's content, just like any despicable web browser like Internet Explorer or Firefox. In any event, Hulu demonstrated that when it says "We apologize for any inconvenience", what it really means is "F-ck y-u".