Pentax announces its K-arrgh DSLR

When I learned photography many years ago, my second SLR was a Pentax, so I've always had a soft spot for their cameras. They've just announced a new DSLR, the K-r, and it looks like a very good still camera for the price ($849.95 in the U.S. with an 18-55mm lens.) Unfortunately, its video mode is crippled: 720P at 25fps. Given that it's priced about the same as Canon's T2i/550 and significantly more than Nikon's D3100, it's not competitive on the basis of its video mode. I can't see why anyone would opt for the K-r, even if their only interest is still photography.