- Which carriers will sell the Galaxy Tab,
- What price(s) will they sell it at, and
- When will it be available?
There were only two hardware announcements of note: First, Samsung will sell a (presumably unsubsidized) WiFi-only model in addition to the 3G/WiFi models that the carriers will sell, and second, the Galaxy Tab will not have voice calling capabilities. That's it.
This is PR 101: If you can't answer the questions that your audience is most expecting answers to, don't bother staging the event. When the event dragged on and on without any mention of availability or price, I was afraid that Samsung would do exactly what it ended up doing. It's shifted the burden on answering the key questions to its carriers, who are no doubt thrilled about it.
Samsung should have sent out a press release launching its website and posted videos and specifications of the product, including the video produced by Adobe, instead of having this event. The next time around, when the product is actually ready, far fewer people are going to pay attention to the announcement(s).
No comments:
Post a Comment