Thursday, September 16, 2010

Logitech's Google TV set-top-box price and availability date announced

According to Engadget, Logitech has announced that its Google TV set-top box, the Revue, will be priced at $299 in the U.S. and will ship on September 29th. Dish Network subscribers can purchase a single Revue at a discounted price of $179. My suspicion is that Logitech is going to have a very tough time of it this holiday season.

The Revue was clearly designed to be competitive with the last-generation Apple TV, but the new version, which will be shipping at about the same time, will be priced at $99. Roku's current-generation set-top boxes run from $59.99 to $99.99, although they have new-generation models in the pipeline that may be more expensive. Boxee's Boxee Box by D-Link has a $229.99 list price, but Amazon has it available for pre-order at $199.99.

Looking at the Logitech Revue's price, I don't see how it competes in the current environment. By basing its architecture on Intel, Google automatically made its partners vulnerable to price competition from companies using ARM processors, and that's exactly what's happening. If the price point for a viable add-on set-top box drops to $199 or less (and especially if it drops to $99), I don't see how Google TV set-top boxes will be able to compete without subsidies.
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