There's been some mixed news concerning tablet
eMagazines today:
- Zinio, an ePublishing pioneer whose electronic newsstand competes with both Apple and Amazon, is looking for a buyer, according to Fortune Magazine. The company has hired Montgomery & Co. to manage the process,
and is trying to sell itself for $50 to $100 million. There's no word on
whether there's any interest from potential buyers.
- Flipboard, the tablet eMagazine/aggregator that just added an Android
version alongside its popular iPad/iPhone app, won one and lost two
today: According to paidContent, The New York Times will make the full contents of its newspaper available through Flipboard. Paid subscribers
will have access to all the articles, while non-subscribers will have
access to a limited number of free articles and additional ones through
a paywall.
- On the other hand, Ad Age reports that two Conde Nast magazines, Wired and The New Yorker, will stop selling advertising through Flipboard, and will instead only make headlines and a few sentences of each article available through the app. Clicking on the article will either load the
Wired or New Yorker app if it's installed, or tell the user to subscribe
in order to get the full article. It's not clear whether Conde Nast
changed its approach because advertising sales through Flipboard weren't
working, or because the publisher wants to focus solely on its own apps.
No comments:
Post a Comment