TechCrunch reports that RRKidz, co-founded by LeVar Burton and producer Mark Wolfe, has released a Reading Rainbow iPad app. RRKidz licensed the Reading Rainbow trademark and content from public television station WNED in Buffalo, NY. The app gives children access to eBooks from publishers including Little, Brown Books for Young Readers; Holiday House; Charlesbridge Publishing; Kane Press; Sleeping Bear Press; Peachtree Publishers; and Shenanigan Books. The eBooks feature interactive features, quizzes and narration. The app also includes videos shot in the style of the original Reading Rainbow television series.
The Reading Rainbow app is free and comes with four eBooks and videos.
Parents can then subscribe to the service for $9.99/month, which gives
them unlimited access to content.