Tuesday, June 12, 2012

Pricewaterhouse Coopers forecasts the U.S. eBook market

Pricewaterhouse Coopers gave paidContent an exclusive look at new eBook market data from its annual Global Entertainment and Media Outlook report; here's a summary of the U.S. forecast:
  • eBooks will comprise 50% of the U.S. trade book market by 2016. 
  • Even though consumer eBook spending will continue to grow in North America through 2016, total book spending will be relatively flat--only a “1.1 percent compound annual rate” of increase between 2011 and 2016. 
  • Total spending on print trade books will decline, but the growth in eBook sales will be big enough by 2013 to offset those declines. 
  • By 2016, the total U.S. consumer book market (both print and eBooks) will be $21 billion, up from $19.5 billion in 2011--in other words, almost flat over five years. 

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