Author Sylvia Day is Penguin U.K.'s 'erotic...sensation'

Any sentence that combines "Penguin" and "erotic sensation" is likely to create cognitive dissonance. Nevertheless, The Bookseller reports that Penguin says that Sylvia Day's Bared to You has sold 50,000 paperbacks and another 50,000 eBooks in the U.K. Even though it's an erotic potboiler and the cover art copies Fifty Shades of Grey, Penguin U.K. CEO Tom Weldon said "This is not copycat publishing. In a digital age, this is giving readers what they want straight away."