As part of the myriad lawsuits between Apple and Samsung, Reuters reports that a statement
from an Apple expert witness in a case going to trial in San Jose
reveals Apple's margins on the iPhone and iPad. According to the
statement, between April 2010 and the end of March 2012, Apple's gross
margins on U.S. iPhone sales were 49% to 58%, generating revenues of
more than $33 billion, while gross margins on iPad sales were 23% to
32%, generating revenues of more than $13 billion. The numbers reflect
the fact that iPhone prices are heavily subsidized by mobile carriers,
while most iPads are sold without broadband connectivity and are thus
unsubsidized. Apple has chosen to accept lower margins on iPads in order
to avoid creating a price umbrella for competitors.
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