Tuesday, July 17, 2012

Major publishers launch and expand digital imprints

Publishers Weekly writes that Big 6 and other major publishers are stepping up their launches of digital imprints. Some are digital-first, while others are digital-only. Here's a list:
  • Penguin is reviving Dutton Guilt Edged Mysteries, which started as a pulp imprint that released 82 noir detective titles from 1947 to 1956, as a digital-only imprint. In addition, its InterMix imprint will serialize titles, starting with the original erotic romance Because You Are Mine, which will be released in eight parts, with one part released each week.
  • HarperCollins will double the output of its Impulse digital-first imprint from one title per week to two, and will add William Morrow and Harper Voyager to Impulse.
  • Random House's Loveswept is focusing on eBook reissues of Bantam, Ballantine and Dell paperbacks that haven't previously been released as eBooks.
  • Hachette's Forever Yours digital imprint does eBooks first, with Print on Demand versions one to two months later; the company plans to have simultaneous eBook and POD releases by the end of this year.
  • Harlequin's digital-only Carina Press imprint allows Harlequin's international divisions to release its titles as both print and eBooks.
  • Kensington has launched eKensington as a digital-only imprint.
  • F+W Media is taking its Crimson Romance eBook imprint from beta test to full release, concurrent with the rollout of a new eBook subscription site for romance titles. In addition, the company's Prologue Books imprint has reprinted eBook versions of 300 pulp fiction titles from the 1940's, 50's and 60's, and will release 30 titles per month.

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