Thursday, July 12, 2012

Kickstarter: The #4 graphic novel publisher?

It's hard to believe, but Publishers Weekly reports that for the three months from February through April 2012, Kickstarter, the crowdfunding site, was the fourth largest graphic novel publisher in the U.S. on the basis of revenues. Based on net revenues, Kickstarter might actually be the second largest, because it returns 90% to 92% of the gross revenues to the artists and writers who create the graphic novels.

Here's Publishers Weekly's ranking of the top 5 publishers for February through April on a gross revenue basis:
  1. Marvel, $6,911,068.88 
  2. DC, $4,296,916.96 
  3. Image, $2,976,007.95 
  4. Kickstarter, $2,209,342.00 
  5. Dark Horse $1,061,354.83 
On a net revenue basis, here's the ranking:
  1. Marvel, $2,764,427.55 
  2. Kickstarter, $1,988,407.80 
  3. DC, $1,718,766.78 
  4. Image, $1,190,403.18 
  5. Dark Horse $424,541.93

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